Search Wars
Even though Google would prefer not to be a verb, the search giant is just that and more. To Google is to search for products, maps, healthcare plans, cars for sale, images of Britney Spears, coupon...
View ArticleSearch Marketing Is Direct Marketing
When I say the word “marketing,” what do you think of? Probably some kind of advertising – maybe a TV commercial for Coke. That’s brand marketing, and it’s gotten the lion’s share of attention from...
View ArticleSearching for Alternatives
It was a cold night in Pennsylvania when Leila Crooks was on Digg.com, the community-based popularity site, and came across a story about a "slanket" – a fleece blanket with sleeves that offers the...
View ArticleSkinflint Search Marketing
I admit it – I’m a skinflint. Call me a tightwad, a miser – I don’t care. Basically, I’m cheap. And even if you’re not cheap by personality, you might need to conserve cash by necessity. If that’s your...
View ArticleEastern Promises
Japan’s had it hard. After nearly a decade of stock market doldrums and an economy on the brink of disaster – just as the rest of Asia struggled too – Japan bounced back. Growth happened. Its economy...
View ArticleThe Sticky Question of the Results Page
In the mid-to-late ’90s, none of the search engines wanted to be mere search engines, because searchers quickly left their sites. Instead, they largely ignored search to create portals – those sticky...
View ArticleHooking Search Talent
“As search marketers, we are the insiders. We are supposed to know and understand search in all of its dimensions. We are moving into uncharted territory. It is not territory that I am excited to...
View ArticleYouTube Should Get Down to Business
According to the U.S. Census Bureau,there are nearly six million businesses in the United States. Think about the enormity of that number.That’s billions and billions of dollars in revenue generation...
View ArticleLights, Cameras, Action!
Raise your hand if you’ve heard of Blendtec. I bet you are familiar with Blendtec and I bet I know how you first heard of their blenders – from their viral video series called “Will it blend?” That...
View ArticleContent vs. SEO
Hamlet Batista, president and CEO of NEMedia, wants to change your content. He wants to change it so much that he can’t wait to get his search team cracking on it. It’s his bread and butter. And like...
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